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MVP4 Media Marketing
The Challenge
Paul Bolté, the man behind Cineplex Odeon's massive $60 Million pre-movie advertising program, and his company, MVP4, is quickly becoming a leading Canadian strategic media-marketing company. MVP4 creates live consumer-centric interactive touch-point experiences while accelerating their client's ROI with quantifiable measurement results.
MVP4 came to Stooke Media to conceptualize, design, and create a new user-friendly website that would raise online capabilities to the quality of service the brand was known for. The company sought to provide a space for users to learn about the company, understand its capabilities, and inspire action.
The Process
Online Connections
Stooke Media recognized that what would distinguish MVP4 from its competitors was to showcase their 6-step process flow in a simple and direct way that led to results. Combining the process flow into its navigation system, interested companies would understand how successful campaigns must involve and engage the user. The company sought to provide a space for users to learn about the company, understand its capabilities, and inspire action.
Simple Usability
Stooke Media's team created a powerful, yet simple Website from which users are led through the process. Each page contains a quote from industry leaders explaining the evolving state of media combined with the relevance to MVP4. A Flash module on the home page invites the user to interact with it to discover the site unity to the 6 principles. The company sought to provide a space for users to learn about the company, understand its capabilities, and inspire action.
A Platform for the Future
The new website secures MVP4's place in the future of the industry by establishing a rich visual brand experience that can serve as a platform in showcasing their successful projects.
The Result
The website, which launched in April 2009, promises to bring MVP4's online positioning up to the level of their competition's success receiving rave reviews and the all important "WOW" factor.
