Delta Uranium Inc.

The Challenge

The average Delta Uranium investor is too busy to cull through the myriad of data of each investment opportunity. They require the ability to find the information they are looking for quickly and efficiently, and be connected to when news breaks. The company asked Stooke Media to create a website that would quickly notify their investors of changes, events, and news.

 

The Process

Stooke Media's design team began an in-depth exploration of investor culture, hitting Bay Street in Toronto to see what was happening. These busy investors want to be communicated to quickly and effectively, not only through the website, but also with email and RSS feeds.

 

The design team also conducted industry analysis to determine a new identity for Delta Uranium's website that would balance being professional, modern, trustworthy, and reliable.

 

A Vibrant Online Presence
Stooke Media wanted to present the main connector points right on the homepage, connecting users to such resources as Investor Relation Kits, a timeline of progress of the company, and a CEO message. Each section is driven by a sophisticated Content Management System to allow the staff at Delta to make any changes.

 

Usability also is important to the diversity of its users. The site contains the ability to scale up the text size to ensure readability.

 

Each of the inside pages contains a quote and picture of one of the Delta Uranium staff. Each quote is specific to the individuals' area of expertise, thereby reinforcing the company's competence as a leader in the industry.

 

Practically, we focused upon simplifying the website, allowing customers to research uranium itself and the industry information without a fuss.

 

The site's combined emphasis on product information encourages investors buy, and informs existing investors as to the direction of the company. And because Stooke Media completed not only the design, but the coding for the project, we were able to launch the website only a few weeks after designs were finalized, an incredibly fast turn-around.

 

The Result

Investors love the simplicity of the design, its new offerings, and its devotion to relevant information, and have made Delta Uranium a leader in the Canadian Uranium mining industry.

 

 

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